Corporate Sponsors Help Tony Awards Go Green

The Tony Awards were “greener” last night thanks to some corporate sponsors. The Broadway Green Alliance marked its first public display of the BGA’s industry-wide initiative to inspire the theater community and its patrons to adopt environmentally friendlier practices. The Tony Award’s first-ever greening effort incorporates the use of renewable certificates to offset the electricity of Radio City Music Hall, enhanced recycling efforts, and wider use of environmentally-friendlier materials.

Highlights include:

  • GDF SUEZ Energy Resources donated Green-e certified wind power Renewable Energy Certificates to support the generation of renewable energy during the week preceding the Tony Awards and for the telecast itself.
  • Lipton Tea made it possible for the 2009 Tony Awards edition of Playbill to be printed on paper with 30% post-consumer recycled content. It will also make a donation to the Broadway Green Alliance on behalf of celebrity guests who share a “green” tip at the Lipton Sustainabili-TEA Bar backstage in the Official Lipton Gift Lounge.
  • Applica Consumer Products, Inc. donated 500 Clear2Go reusable water bottles with replaceable filters for event guests.
  • Goodmart donated 2,200 energy-efficient cold cathode light bulbs for the event gift bags. As part of the BGA’s greening effort, this bulb type is now typical of those being used to light Broadway theatre roof signs and marquees.
  • In tandem with the show’s greening efforts, the Broadway Green Alliance decorated one of nine donated Audemars Piguet clocks with reused materials – everything from fabric swatches & rhinestones to Playbill covers and props. The BGA’s clock is on display in Audemars Piguet’s 57th Street flagship store.