With summer in full swing, it got me thinking about how digital marketing is joining up with outdoor experiences. Marketers are discovering ways to stand out by showing up in public places using interactive storefronts, shelters and touch screens. As part of pedestrian life, these experiences surprise and delight. They also help a brand create a sense of community while expressing the brand’s personality.
Check out these three great examples that engage consumers using digital interfaces for unexpected experiences in everyday life:
A storefront becomes a way for consumers to put themselves into the scene. Is it art or is it advertising?
See more examples in the full article, posted at MENG Blend.