Steppenwolf Theatre Company wants to make sure that its distinctive experience remains relevant to younger audiences. As part of a strategic move to woo Millennials, the renowned ensemble asked us to research world-class brands that are winning hearts and minds of people between the ages of 23—30. We talked with lots of CMOs who shared their secrets. Some of them were surprising. We were thrilled when the New York Times featured the story this weekend.
Next week, we’ll release the findings as a FREE ebook, thanks to the Doris Duke Charitable Foundation and the Nonprofit Finance Fund (NFF), our collaborators on the project. Want a copy? Add your e-mail to our pre-order list.