How to Kill a Brand 101. Lesson #1–Destroy credibility among the core customer base.
University of Georgia has been struggling lately with sexual harrassment issues. Yet they chose Supreme Court Justice Clarence Thomas to speak at this year’s commencement ceremony. You’re kidding, right? Nope. He will walk and talk at graduation. I cannot imagine anything more damaging to the university’s brand.
Changing a culture on a campus, or in any operation, is a delicate matter. But when females constitute over 50% of the average college population, giving a platform to the guy who unconvincingly defended himself against Anita Hill is worse than a slap in the face. It’s brand suicide.