I’ve been thinking a lot about what makes a brand more human. It’s becoming clear to me: the new economy will flourish based on our interrelatedness, not by what separates us. When, with a spirit of mutual gain, two entities unite for shared benefit, both parties prosper.
|Etsy often uses its Twitter feed to highlight the work of its sellers.|
Helping others fulfill their mission galvanizes the emotional bond between you.
Power up mutuality and you’ll drive tangible and intangible benefits throughout the community in the following ways:
– Lift people up and the community will become more resilient.
– Engage people’s imaginations and they’ll solve shared problems.
– Connect them to each other and you’ll encourage networks of human support, vital for surviving difficult times.