Branded Empire: The Sarah Chronicles

It was a knock-out speech. Sarah Palin made it clear that she is no cream puff. But she didn’t strike me as a pit bull with lipstick, either. She’s Ronald Reagan without the sunshine. Her personal brand seemed more polished and tailored compared to the photos of her in hunting gear that have been circulating on the Web.

There was one tone she struck in her speech that I wondered about: the division between big and small. Big cities versus small towns. One being blue and the other being red, presumably. Big ego versus little ole’ me. It’s not the cry of an underdog that gave me pause. It was that it was a reductive way of seeing American culture. That our lives and work together as a people can be boiled down to those simple divisions: big and small.

The emotional need state of American consumers right now is less about what divides us. People are coming together, forming communities online, feeling the need to unite in the face what may lie ahead, namely more hard times. Social optimism is not a message only one party can tap into, it’s an equal opportunity platform. So while Ms. Palin is a new face and a self-described maverick from a maverick state, her message is off-trend.The rising RenGen are about fusion, not fission. They want to bond, not feel divided and vulnerable.

Palin made it clear she’s not interested in any one’s “good opinion of her” so I expect any commentary really is like clanging our cups in an echo chamber.