Here’s an excerpt:
“The Mac, Pixar, the iPhone, the iPod, iTunes. This stuff is cool. Lighter than air. iGetit. But it’s just product, dude.
Reading is something else, an engagement of the imagination with life experience. It’s fad-resistant, precisely because human beings are hard-wired for story, and intrinsically curious. Reading is not about product. For most of my lifetime, I’ve heard that reading is dead. In that time, disco has died, drive-in movies have nearly died, and something called The Clapper has come and gone through bedrooms across the nation.
But reading? This year, about 400 million books will be sold in the United States. Overall, business is up 1 percent — not bad, in a rough economy, for a $15 billion industry still populated by people whose idea of how to sell books dates to Bartleby the Scrivener.”