With the internet becoming so ubiquitous in people’s lives, we no longer notice being online. Forrester Research has a new study of online behaviors that shows consumer media habits are a fluid concept – especially among young people.
“Consumers no longer consider some of the online activities they perform to be activities related to ‘using the Internet.’ In fact, given the various types of connected devices that US consumers own, many people are connected and logged on (automatically) at all times. The Internet has become such a normal part of their lives that consumers don’t register that they are using the Internet when they’re on Facebook, for example. It’s only when they are actively doing a specific task, like search, that they consider this to be time that they’re spending online.”
Forrester Analyst Gina Sverdlov explains that people report less usage because they are living it. I wonder if mobility also plays a role? The no. 1 device of choice is the laptop – which probably contributes to the fluidity of our online use.
The Internet is winning. We are living digital – less bounded by time and place. All the more reason to understand it as a cultural force, not just another medium.