In Los Angeles “muzak” is being kicked up a notch. The city is piloting a new program for unsigned music artists to submit original music to be played while citizens wait on hold. Titled “Hear in L.A.” the program seeks to recognize promising Los Angeles musical stars creating original songs in all genres of music (Rock, Latin, Pop, Rap, Jazz, R&B, Electronic/Dance, Instrumental…)
Starting this fall, the Department of Cultural Affiars will welcome unsigned LA musicians/groups and pay each act for permission to play one original composition on City of LA 311 phone lines. This new program is called Hear in L.A. Each September/October, DCA in partnership with the Center for Cultural Innovation (CCI), will review, compile, fund, and promote an annual collection of new songs to showcase promising musical acts for telephone callers while they are on hold with the city’s 311 call-center. In order to cross-promote the selected talent, artist headshots and biographies will be posted on the City of LA DCA website.