Artists Tipping the Business Culture

Cory Doctorow’s forecast about the future of the novel caught my eye. A technocrat, he still reads bound books. No Kindle for Cory.

It’s worth noting that Cory is collaborating with his publisher, Tor, to tinker with the traditional business model for the release of his latest, Overclocked, a collection of short stories. The economic model is a mash-up of some free stuff, advertising, custom printing and sales. In this video Cory pitches the concept to a live audience. It’s like an artsy B-school pitch. It’s intriguing that the innovations seem to be driven more by the artist himself than the publisher. I argue that we’ll continue to see this kind of artist-driven innovation as those who create the culture come into their own.