Just one thing. That’s what people want to know. Not five things, 10 steps, 100 ideas–just one. I often get asked to distill the most valuable lessons I’ve learned from a piece of research or a marketing experiment. In a recent blog post for MENG (marketing executives networking group) I shared 5 lessons learned about what it takes to build an audience for new content. In this case, the content was an eBook (also an experiment), Tipping the Culture. It’s free and you should download it now if you haven’t already!
Okay, so I shared 5 lessons. Too much? For the impatient and overstimulated among you, let me break it down to one. Here’s the one thing I’ve learned about socializing content: patience. Read on.