4 Mistakes That Kill Community for Your Message

A book is the manifestation of an idea. It can also be a parade led by the author. That’s why Tim Ferriss fascinates me. He leads a raucous parade for each book he launches. He’s a brand. And now more than ever, brands need to be thought leaders. So pull up your chair and take in his advice.

Ferriss writes in an adult non-fiction fantasy genre (it’s a category name I made up). You know, books that make outrageous claims in the title. One Minute Manager, One Minute Millionaire, The 4-Hour Workweek, which was Ferriss’s last title. His latest is The 4-Hour Body. Yes! Perfect body in 4-hours, done and done! The book is scaling the heights of Amazon and Kindle.

Want your message to rise above the clutter? Ferriss says, avoid these common mistakes:

1. “Not understanding what type of headlines ‘travel’ via social media. Study sites like www.digg.com and www.reddit.com to see what works.”

2. “Thinking of “social media” as text only. My latest book ‘movie’ trailer, which is only 50 seconds long, took The 4-Hour Body from #150 on Amazon to around #30, where it has remained until dropping to the top ten. I believe this video was the primary driver behind making the book the #1 ‘wished-for’ book on Amazon.”

3. “Overcommunicating. There’s no need to share every detail of your life. On my Twitter stream (www.twitter.com/tferriss), I aim for 80% useful links vs. 20% insight into personal life and schedule. There is no need to share minutiae unless it displays an endearing or grounding aspect of your personality.”

4. “Not measuring. How many books did promotion X sell? I know, as an example, which offers in my ‘land rush’ competition converted browsers to buyers most effectively, as I used SlideShare. How many people watched the slideshow and then bought? It was the 3-book and 30-book packages. I could then focus on these for a follow-up promotion, which sold more than 4,000 books on Amazon in less than 20 hours. Measure the ROI of your campaigns or fail — that’s the choice.”

Complete article at GalleyCat.