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Tipping the Culture eBook
New eBook! Tipping the Culture: How engaging Millennials will change things.

Millennials are the future. Failing to engage them might mean that your brand will not be around to see them rise to power.  

Find out how some of the world’s top brands are reaching them in a digital culture. Read the new eBook by Patricia Martin.    

Based on interviews with brand leaders such as Ford Motor, Google and Red Bull, it’s chock full of practical ways to communicate with Millennials in an era of social media.    

PLUS, there's an entire chapter devoted to entertainment brands.   

Want to remain culturally relevant?  

Download Now
Also available on Google Books

See the full press release.

Other FREE downloads from Patricia Martin

Report to Steppenwolf
The full 72-pg report prepared for Steppenwolf Theatre Company on successful
marketing strategies for Millennials.

American Life and Culture Study
Practical recommendations to help leaders adapt to a post-advertising age where
culture is the medium of rising significance.

Brand Trinity Map
Three brand archetypes consumers respond to in changing times.

RenGen Manifesto
Why current conditions set the stage for growth.

How to Create a Customer-centric Culture
An entrenched public transportation authority changes its culture. (Courtesy of
the Chicago Transit Authority)

Creative Commons License
Tipping the Culture: How engaging Millennials will change things. and American Life and Culture Study by Patricia Martin are licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License