Speaking

“It was the end of the day and Patricia Martin drew a standing-room-only crowd. She revved their engines. She was both profound and witty. Superb job.“

Carol Flagg, Association of Alternative News Weeklies

“I got such great feedback. Your keynote sparked conversations across our community that inspired people long after the event.”

Mo Myerhoff, Carmel Chamber of Commerce

Will the Future Like Your Industry, Category, Association?

Expect fresh analysis, new insights, and practical perspectives from this customized keynote. Using a spirited mix of hard-hitting research, multi-media, and audience interaction–Patricia reveals social and cultural trends that get people to see beyond the limitations of the status quo and step into new possibilities.

 “Her commitment to the process—talking to the organizer in advance, tailoring her remarks and engaging the participants, made her an ideal keynote.”
Bruce Whitacre, AdWeek Organizer, New York, 2013.

Topics:

  • Will the Future Like You?
  • Early tremors–durable trends
  • Tomorrow’s early adopters
  • Millennial passions

“You inspired people to start thinking differently and trying new things. That was huge.”

Ted Stillwell, Learning Point Associates

“You helped us see the big-picture, as well as the simple steps toward building something millennials adopt.”

Maya Lundhagen, 100Kin10—STEM Project, Urban Education Institute

Determine the Best Areas for Future Growth

A generation of start-ups is training the next generation of customers what to expect. To thrive, we need new approaches and sharper insights. This workshop is designed to break new ground with your team, quickly. We’ll present trends and competitive insights that will challenge your team to think and work differently. This two-day intensive gets your team get on board fast to seize growth possibilities. Together we’ll determine which opportunities to prioritize, and define specific steps to realize your goals.

What you get:

  • Fresh look at rutted issues. We prepare in-depth, culturally informed research with prompts and activities that engage teams in defining the barriers.
  • Stakeholder scenarios. Explore the changing landscape for key stakeholders to see which trends are affecting them most.
  • Powerful positioning. Describe ways to position, package, and present your most ambitious ideas for the future to the funders, allies, and sponsors who can fuel your growth.
  • Clear paths to action. We help you articulate a compelling truth about your offer, Then we plot specific steps for reaching your content and communications goals.
  • Deliverables. Every intensive is followed up with documentation you can use as a road map or playbook for communicating your new direction to the people who have a stake in your success.

“Our board members were very pleased. Many commented on the high quality of the experience and the information.”

Jennifer Filipowski, Meeting Planners International

“Savvy work. Some of the smartest thinking we’ve done.”

Gary Steurer, City of Philadelphia

How to Position, Package, and Pitch Your Most Ambitious Idea

Even in a tough economy, brands are looking for new ways to connect with their potential customers and make their messages go viral. That’s where you come in. If you have an ambitious idea, forward-looking project, or unique event that needs a sponsor, this full-day intensive delivers an in-depth, hard-core, proven system for winning the support you need to build a bright future for your idea.

You will learn:

  • Ways to test your idea for viability in the marketplace
  • Specifics on positioning your idea to attract support
  • Street-tested techniques for targeting prospects
  • Insider secrets that will save you time and drudgery.  

The workshop includes a robust kit of tools and templates for crafting queries and proposals.  

Change Your Tomorrow

We guide teams through hands-on experiences that explore new directions, clarify future opportunities, and define a plan of action. Custom research into your sector, combined with our unique frameworks, give people a new way to collaborate long after the event.

“Patricia worked with us to creae a vision for how we want to grow, and helped us sort out the tricky decisions about what to stop doing. Months later, we’re still benefiting from the retreat .”
Hank Unger, Partner, Araca Group, New York.

What you get:

  • Supportive problem solving. Because a problem well defined is largely solved, we structure this collaborative process to generate superior inputs and outputs that clarify the issues.
  • Brand imperatives. We help you articulate a compelling truth about your offer, and we plot specific steps for reaching your content and communications goals.
  • Communications strategy. You see which aspects of your current value still resonates, and what needs to evolve to connect with priority audiences.
  • Deliverables. Every intensive is followed up with documentation you can use as a road map or playbook for communicating your new direction to the people who have a stake in your success.

Patrica’s speaking engagements include:

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