Tipping the Culture

ttcMillennials are the future. Failing to engage them might mean that your brand will not be around to see them rise to power.

Find out how some of the world’s top brands are reaching them in a digital culture. Read the new eBook by Patricia Martin.

Based on interviews with brand leaders such as Ford Motor, Google and Red Bull, it’s chock full of practical ways to communicate with Millennials in an era of social media.

PLUS, there’s an entire chapter devoted to entertainment brands.

Want to remain culturally relevant?

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