RenGen: The Rise of the Cultural Consumer


“Flat out fantastic.”

—Neal Wyatt, Booklist Online

“Finally, a richly researched and highly interesting study of cultural consumers. Many companies and nonprofit organizations could benefit greatly by focusing on this group.”

—Philip Kotler, author and the “Father of Modern Marketing”

“Thoughtful and enlightening.”

—Suzy Welch, co-author of Winning

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