Every year, I bury myself. Not literally. I burrow into consumer data and devour breaking research and corporate forecasts. I interview experts and focus group moderators. My desktop is a jumble of notes and Post-Its. But there’s a method to the madness. Tracking the tremors before they turn into trends...
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The Inner Life of Trends: Meaning, Motivation and What’s Morphing in 2019
Since moving to the woods last year, I’ve picked up a mild obsession: Looking up words I can re-purpose to describe 21st-century situations. This has become an important part of my work as a hunter of social phenomena. I want to associate new trends with an existing word — awesomize,...
2019 Resolution: Break Free from the Work/Life Paradox Part 2
To make the most of everyday life in 2019, I want to focus on the nexus of work and wellbeing. I’m talking about work/life integration, not work/life balance. Rather than seeking balance, which is nearly impossible for us mere mortals, I’d like to argue that it’s better to seek integration...
2019 Resolution: Break Free from the Work/Life Paradox Part 1
Wow, 2018 was a year of countless unforeseen changes. You too? Rising to each challenge proved to be wearing. I burnt out. What to do? Because the amount of complexity in our lives is not subsiding. The research reveals that failure to cope, if not adapt, will make us very...
What a Dominatrix Can Teach You about Love
While researching the #MeToo phenomenon, I discovered Kasia Urbaniak, a former Dominatrix. She was once paid $64,000 for a 10-minute session, a handsome fee that went toward her college tuition. Today, she teaches women-empowerment classes in New York. Her classes sell out. Soon she’ll be taking her training online including...
Home Front: To My Thoreau Delight
Sometime in 2017, my husband and I decided to look for a home in the woods. After months of fruitless searching, we nearly gave up. Shortly after we agreed to end the struggle, our realtor shot us a must-see listing. Yes! We made it ours. It’s a mid-century modern gem...
News: Trend Report will be a Video Series!
After 9 years, I’m excited to announce that beginning in January, the new format for our popular Trend Report will be a video series. Change is good. After all, does anyone really need a giant sheaf of written findings to add to their monstrous stack of things to read? We...
