Downloads - Marketing in a Digital Culture

Downloads

Tipping the Culture: How engaging Millennials will change things
Find out how some of the world’s top brands are reaching Millennials in a digital culture. Download the eBook (EPUB or PDF) by Patricia Martin.

"Switching on the Green Light" (DOC) (PDF)
Helpful tips when meeting with potential sponsors to help close the deal

Stamats, Inc. Marketing Conference
Download speaker slides

LAMA President's Program
American Library Association Annual Conference
Chicago, IL
Download speaker slides

RenGen Workshop
Download the "Make a RenGen idea real" worksheet. (PDF)

Building a Culture That Makes Things Happen
Case study: Chicago Transit Authority
Improving Customer Experience

Tampa Bay Florida, Meeting Professionals International
Download speaker slides and white paper:
Slides: "Top 10 Trends in Marketing that will affect Sponsorship" (PDF)
White Paper: "Before you Sell" Microsoft Word PDF

RenGen White Paper: "Where ideas come from: the truth about creativity,"

The RenGen Manifesto featured on ChangeThis

RenGen-Agerbeck-Graphic Depiction

Graphic depiction by Brandy Agerbeck of RenGen: Renaissance Generation - the Rise of the Cultural Consumer and What It Means to Your Business

Click here for hi-res image

Ren Gen Marketing Survey
"Are Marketing Directors Responding to the Rise of the Cultural Consumer?"
Survey of 1,400 Marketing Executives. Conducted by Patricia Martin.