The RenGen project took shape by openly airing my theories. Risky, but exhilarating. Some people really lit up and wanted to share their own observations, thereby expanding my research. They kept in touch as the book formed up, and I consider them fellow Culture Scouts. Meet just a few of them.
Mary K. Baumann and Will Hopkins
New York, New York
Publishing design specialists and authors of several books, Will and Mary K. (pictured here) are virtual oracles of ideas and trends in book and magazine publishing. Their studio is neatly arrayed with stacks of hundreds of magazines and books from around the world. They’ve read every one.
Que Gaskins is globally lauded as a marketing maverick and advertising specialist. Formerly with Reebok, Que is the managing partner and chief marketing officer of the ad*itive, a cultural advertising agency with outposts in New York, London, Sao Paulo, and soon to be Tokyo. His sweet spot is cultural fusion.
Donna Surges Tatum
Donna Surges Tatum is more than a culture scout, she is a collaborator and advisor to Patricia Martin. Tatum earned her PhD in Measurement Evaluation Statistical Analysis (MESA) from the University of Chicago, where she studied with Mihaly Csikszentmihalyi. She is CEO of Meaningful Measurement, Inc., a Chicago-based research firm that specializes in performance assessment, computer-adaptive testing and psychometrics. Dr. Tatum lectures at the University of Chicago and is also appointed to the faculty of the Graduate School at Purdue University.
Brandy Agerbeck is a graphic facilitator. She creates conceptual maps of conversations. Since 1996, her drawing and thinking skills have facilitated groups in finding clarity and understanding their work. I collaborate with Brandy whenever I can. She is very good at untangling complex, gnarled issues into a single through line.
Julie is an accomplished market researcher and whip smart marketing strategist. She built her chops working at firms such as J. Walter Thompson and Foote, Cone & Belding. She crafted strategy for S.C. Johnson Wax, Kraft Foods, the Kellogg Co., and the Quaker Oats Co., as well as for the U.S. Olympic Committee. Julie is currently Vice President of Private-Sector Initiatives at Americans for the Arts, the nation's leading nonprofit organization for advancing the arts in America. Previously, Julie was the founding director of the National Arts Marketing Project, which she built from the ground up. She travels the country giving arts managers marketing advice and training.
Charlotte, North Carolina
Tony Tallent is currently the Director of Library and
for the City of Boulder, Colorado. He previously worked as the Director of Youth and Outreach Services for the Public Library of Charlotte and Mecklenberg County. He helped conceive and make happen ImaginOn, an award-winning learning facility that is a collaboration between schools, the library and the arts community in Charlotte. He’s very smart and extremely humble for a guy who knows so much.
Los Angeles, California
Experience design expert at BRC Imagination Arts, Mark trained as a fine artist before entering the world of museum exhibit design. He is a marathon runner, international trend tracker and guru of what makes museums tick.
New York, New York
Gwynn is a co-founder of Media with Moxie and serves on its board as co-director of Program and Events. She created the highly successful Real Hot 100 campaign to gain attention for young women movers and shakers. In March 2005, Gwynn founded Women Work the Web, a network of women’s online businesses, and their first project, Girls in Government, launched five months later. Gwynn is a sought-after copy writer, web producer, and strategist for clients such as General Motors, iVillage and Nikon. In her spare time, she volunteers on the board of the New York Younger Women’s Task Force and Big Sisters.
Karen Hanrahan authors the popular blog Best of Mother
Earth. She keeps us tuned into all things “green” in the kitchen. Food,
cooking, and the alternative food market
are her sweet spots. She earns her living as a wellness consultant helping clients select supplements and herbs for optimal health. When she’s not working with her clients or blogging you will find her walking her dog, digital scrapbooking, or enjoying time with her family.