The Superbowl’s Stage Keeps Football Lite

The entertainment slated for this Sunday’s Superbowl makes the total sponsorship package for brands a one-two-punch—sports AND entertainment. The plain truth is that, football could use a facelift, and acts like Katy Perry stand ready to deliver. It’s been a tough year for football in the popular culture. The New York Times argued that football might be the new tobacco. Ouch! But the pairing of gladiator mythology and dazzling half-time entertainment keeps the sizzle in the Superbowl. I was delighted when AdWeek invited me to comment on the cultural implications of the sports + music mash-up. (Read full article here)