Seeing Millennials Beyond their Profile

Several years ago, a reporter named Maggie contacted me for an interview.

She was writing about consumer trends and tracked me down.  Maggie and I go way back, having lived in the same part of town, our paths crossed more than once.

Lately, Maggie has taken on a project for TRUE, a journal from Fleishman Hillard. She reached out to ask me about my latest research on Millennials, which you can download here.

Today, I’m in New York. It’s grey and blustery. The client’s team seem happy to be working on a trend analysis with me. But the clouds parted just long enough for everyone to want a breather. So, I jumped online to see that Maggie has posted her piece: Millennials, Beyond the Profiles along with a video.

It was fun to work on, and I hope it shows. Thank you very much, Maggie and the folks at TRUE.