This week, I had a lively exchange with Dave Gianatasio over at AdWeek magazine about trends in product integration. When sponsors insert themselves into the context of the culture, it communicates what the brand means in people’s lives. It’s powerful. We’ve built a business advising clients about how to do that well. Handled crudely, it can create a deadly collision for both the brand and the content. The days of lathering on superficial logo placements and expecting results are gone. A new generation of social mavens are training the next generation of consumers to expect quality interactions. Check out the full article here…..