The team of experts who work with Patricia Martin help clients communicate clearly in an idea economy. We pioneered the territory where art, technology, business and entertainment converge. Our journey has taught us how to weave brands into the social fabric. Whether corporate or nonprofit, we help clients think and do so their most ambitious ideas come to life.

Workshops

Our fast-paced workshops address real marketing situations and helps teams imagine ways to create strong, inspiring relationships with their customers. Each participant emerges with a personal plan of action for making it happen.  Content is customized. You choose your own adventure. Here are a few examples:

Lead without a Ladder
Cultivating thought leadership. Key takeaways: Personal brand evaluation, cultural context, criteria, point-of-view, persuasive strategy, provocateur’s manual

Rebel Sell
Elevating the buyer experience. Key takeaways: Positioning, lead generation, customer journey for buyers who hate being “sold”

Sponsored Visions
Attracting support for new projects. Key takeaways: Expressing economic value, emotional mapping, positioning, prospecting

Collaborative Think Tanks
These collaborative sessions are tailored to support the creation of new programs that are socially relevant and economically viable. These are thought-provoking, strategic interactions with your team that engages them in clarifying the opportunity, communicating its value and defining an execution strategy. Typical session themes:

• Market intelligence, user needs, inspiration points
• Competitive analysis, opportunity spotting, positioning
• Messaging strategy, internal consensus, external allies, sponsors, and investors
• Momentum for new projects, engaging employees, allies, evangelists, investors, sponsors
• Implementation strategy, program design, prototyping, sustainability

Capabilities

Branding and positioning
Communications support: copy, custom publications, presentations, proposals, reports, sales collaterals
Public Relations: traditional, digital, cultural
Sponsorship marketing strategies and valuation
Sponsorship feasibility studies

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