The team of experts who work with Patricia Martin help clients
communicate clearly in an idea economy. We pioneered the territory where
art, technology, business and entertainment converge. Our journey has
taught us how to weave brands into the social fabric. We use culture as
a canvas. Whether corporate or nonprofit, we help clients think and do so their most ambitious ideas come to life.
Workshops
Our fast-paced workshops address real marketing situations and helps teams imagine ways to create strong, inspiring relationships with their customers. Each participant emerges with a personal plan of action for making it happen. Content is customized. You choose your own adventure. Here are a few examples:
Lead without a Ladder
Cultivating thought leadership. Key takeaways: Personal brand evaluation, cultural context, criteria, point-of-view, persuasive strategy, provocateur’s manual
Rebel Sell
Elevating the buyer experience. Key takeaways: Positioning, lead generation, customer journey for buyers who hate being “sold”
Sponsored Visions
Attracting support for new projects. Key takeaways: Expressing economic value, emotional mapping, positioning, prospecting
Collaborative Think Tanks
These collaborative sessions are tailored to support the creation of new programs that are socially relevant and economically viable. These are thought-provoking, strategic interactions with your team that engages them in clarifying the opportunity, communicating its value and defining an execution strategy. Typical session themes:
Market intelligence, user needs, inspiration points
