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Future | Patricia Martin

Envisioning a Way Forward—Trend Report 2019

Every year, I bury myself. Not literally. I burrow into consumer data and devour breaking research and corporate forecasts. I interview experts and focus group moderators. My desktop is a jumble of notes and Post-Its. But there’s a method to the madness. Tracking the tremors before they turn into trends...

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New Research: How Robust Cultures Get That Way

These days, teams work in far-flung places and communicate electronically more than in person. What is the glue that holds teams together? For years, it seemed as though business leaders would strive to build great work cultures, but still fall short. At a corporate strategy session I recently facilitated, the...

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What Digital is Doing to Our Drive

Back in 2012, I started looking into what digital culture is doing to our sense of identity. I was especially curious about how the Internet is affecting the interplay between identity and ambition–our drive to become someone, to make something of our selves. Because if you think about it, our...

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