Culture
Why The Future of Branding is Not About “Digital”
“Indeed, digital now forms such an inherent part of our lives and our business that treating it as a distinct category or phenomenon often feels somewhat perverse and old-fashioned. Try telling your kids that you have a ‘digital’ TV or ‘digital’ camera. The word itself is becoming quaint.” — Sir...
Ru Paul and New Trends in Entertainment Marketing
This week, I had a lively exchange with Dave Gianatasio over at AdWeek magazine about trends in product integration. When sponsors insert themselves into the context of the culture, it communicates what the brand means in people’s lives. It’s powerful. We’ve built a business advising clients about how to do that well....
One Simple Truth about 21st-Century Love
Dating coaches are a growing industry. It’s a high-tech, high-touch phenomenon spurred by the explosion of online dating. Amy Alkon began her love-advice giving on a street corner in Manhattan. It was an experiment. She set up a table, made a sign, and waited to see what would happen. Remarkably, people...
Cool Campaign: Nature Speaks Up
Nature is coming in loud and clear thanks to Conservation International’s new campaign: Nature Is Speaking. The thrust of the message is that nature is not dependent on humanity; we are dependent on it. A gang of A-list celebrities including: Harrison Ford, Julia Roberts, Penelope Cruz, and Kevin Spacey, have chimed in...
The Ugly Truth About Meetings
No matter where you work, chances are that you spend a lot of time in meetings. But are meetings a good use of time? Do they help us accomplish things, or distract us from getting real work done? We found this clever infographic from Fuze called, The Ugly Truth About...
Pocket Zones: How to Build Livable Megacities
The key to smarter cities will not be technology, but the existence of dense walkable zones made for easy living. The MIT Tech Review speculates that in the coming decades, much of the population growth will happen in cities. By 2050, some 75 percent of the world’s population is...