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Culture | Patricia Martin - Part 3


The Road to Eureka!

It happens fairly often as I’m researching social trends. I’m faced with moments when I’m desperate for that really big eureka. I’m not talking about a run-of-the-mill “aha” moment. I’m talking about the kind of insight that blows the ceiling off a client’s conference room. When I need inspiration sometimes,...

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As Simple Step to Better Thinking

Escapism. It’s a precious thing to be able to clear the mind. To sit quietly by yourself, in a place outside your comfort zone (by that I mean, not your local coffee shop… you know, the one with the free wi-fi, where you sit in that same spot by the...

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How to Influence Change: 3 Lessons I’ve Learned

After 20 years of helping companies and influential nonprofits compel change, I’ve learned valuable lessons about what it takes to get people to take action. Chief among them is that it’s not about the issue–it’s about what the issue means in people’s lives. Despite our passion for the causes we...

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Reading list: Taking Your Vital Signs

For months, I schlepped a weighty hardcover book in my suitcase entitled, Vital Signs, by Greg Levoy. Finally, a long delay at LaGuardia had me cracking it open. Once an expert on finding your “calling” Levoy’s recent book is about finding your passion. In an over-hyped world, it’s hard to...

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We Are What We Wear

We like Worn Stories, Emily Spivack’s fascinating collection of profiles about notable people through the lens of their clothing. It’s a study in identity expressed by fashion choices. We started following Spivack when she started the fashion blog for the Smithsonian.  She has a knack for giving us nuggets of...

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Creativity is a Mix Tape

Millennials like Sadie Schwarm fascinate me. Sadie is an ambitious young PR professional with a penchant for finding out what makes people tick. Her recent piece for Platform Magazine quotes a study about Creativity in PR | A Global Study that revealed the industry’s investment in creativity is beginning to pay...

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How Millennials Spend Their Money

Here’s a quick look at spending preferences among Millennials compare to all other consumers. The very first category, rented dwellings, is a stand out. First, it speaks to the steep hikes in rent that most cities have seen in the last two years. For instance, in 2014 the average monthly...

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