Culture

“Hamilton” Meets the Super Bowl

Back in 2008, I drew laughs from the audience while on a book tour for Ren Gen: Renaissance Generation. I guess that struck some people as funny. I get that. It was a bold remark back then. Last week, The National Football League announced that Phillipa Soo, Renée Elise Goldsberry...

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Announcing the 2017 Trend Report

It’s here! Our 2017 Trend Report is ready for download. This year, the team celebrated the fact that this marks our seventh annual Trend Report. It feels like a landmark in a world where very little lasts. Because we focus on deep social trends that have the power to endure,...

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What’s Next for You?

Like me, you’ve probably given serious thought to how you are going to improve your work or personal life, even a smidge in 2017. On my list is a set of self-improvement goals a magic genie couldn’t tackle: 1. Give up sugar. (I already gave up gluten last year). 2....

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Thrilling Me Softly: What Digital Natives Love

3 Valentine’s Day tips: Tap into Millennials’ passion for honest come-ons. Have you ever succumbed to link bait? If so, you’ll know it’s frustrating when your sincere desire meets a hostile pay wall or aggressive lead capture. Halt! Go no further without surrendering your privacy or your credit card. So,...

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The Road to Eureka!

It happens fairly often as I’m researching social trends. I’m faced with moments when I’m desperate for that really big eureka. I’m not talking about a run-of-the-mill “aha” moment. I’m talking about the kind of insight that blows the ceiling off a client’s conference room. When I need inspiration sometimes,...

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As Simple Step to Better Thinking

Escapism. It’s a precious thing to be able to clear the mind. To sit quietly by yourself, in a place outside your comfort zone (by that I mean, not your local coffee shop… you know, the one with the free wi-fi, where you sit in that same spot by the...

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