Culture

Jawline Busts Myth of GenZ Influencers

“Influencer” is the GenZ term for almost famous and it’s a ferociously competitive arena. The digital culture can’t seem to shake the metaphor of virality. And influencers, on the face of it, enjoy viral fame. We romance the idea that someone posts a video and wakes up famous. Maybe it’s...

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The Future of Storytelling

Patterns fascinate me. Lately, everywhere you look people are touting the power of storytelling. More than a pattern, it’s a wave past its crest. While I’m a believer in the power of storytelling, it’s gotten so overblown. So much so that I craved the next wave. So I guess I...

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The Rising LGBTQ Tide and Millennial Voters

I don’t usually cover politics. I prefer to write about people and things that change the culture. Spring means commencement speeches, and often politicians pop up to give them, including Vice President Mike Pence. I love following college graduations because they offer a rare snap shot into what’s trending as...

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Envisioning a Way Forward—Trend Report 2019

Every year, I bury myself. Not literally. I burrow into consumer data and devour breaking research and corporate forecasts. I interview experts and focus group moderators. My desktop is a jumble of notes and Post-Its. But there’s a method to the madness. Tracking the tremors before they turn into trends...

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