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Brands | Patricia Martin - Part 2


Creativity is a Mix Tape

Millennials like Sadie Schwarm fascinate me. Sadie is an ambitious young PR professional with a penchant for finding out what makes people tick. Her recent piece for Platform Magazine quotes a study about Creativity in PR | A Global Study that revealed the industry’s investment in creativity is beginning to pay...

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Seeing Millennials Beyond their Profile

Several years ago, a reporter named Maggie contacted me for an interview. She was writing about consumer trends and tracked me down.  Maggie and I go way back, having lived in the same part of town, our paths crossed more than once. Lately, Maggie has taken on a project for TRUE,...

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Consumer data: Amazon Out, Wegmans In

My sister lives in Rochester, New York and over a decade ago she introduced me to the wonders of Wegmans Food Markets. An ordinary shopping trip became a portal into a vibrant world of fresh food, gourmet cooking demos, and commitment to community. It made me want to pick up...

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The Superbowl’s Stage Keeps Football Lite

The entertainment slated for this Sunday’s Superbowl makes the total sponsorship package for brands a one-two-punch—sports AND entertainment. The plain truth is that, football could use a facelift, and acts like Katy Perry stand ready to deliver. It’s been a tough year for football in the popular culture. The New...

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Gift Ideas

One of the things I love about the holiday season is that we have all agreed that this is the season to be generous. But I’m also welcoming a shift away from the fierce consumerism of years past, toward a kinder, gentler season of giving. In that spirit, I have...

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