Brands

Thrilling Me Softly: What Digital Natives Love

3 Valentine’s Day tips: Tap into Millennials’ passion for honest come-ons. Have you ever succumbed to link bait? If so, you’ll know it’s frustrating when your sincere desire meets a hostile pay wall or aggressive lead capture. Halt! Go no further without surrendering your privacy or your credit card. So,...

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The Road to Eureka!

It happens fairly often as I’m researching social trends. I’m faced with moments when I’m desperate for that really big eureka. I’m not talking about a run-of-the-mill “aha” moment. I’m talking about the kind of insight that blows the ceiling off a client’s conference room. When I need inspiration sometimes,...

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How to Influence Change: 3 Lessons I’ve Learned

After 20 years of helping companies and influential nonprofits compel change, I’ve learned valuable lessons about what it takes to get people to take action. Chief among them is that it’s not about the issue–it’s about what the issue means in people’s lives. Despite our passion for the causes we...

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Creativity is a Mix Tape

Millennials like Sadie Schwarm fascinate me. Sadie is an ambitious young PR professional with a penchant for finding out what makes people tick. Her recent piece for Platform Magazine quotes a study about Creativity in PR | A Global Study that revealed the industry’s investment in creativity is beginning to pay...

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