Blog | Patricia Martin

Blogging at the intersection of commerce and culture since 2002.

Every day, we are writing the story of our lives. We don’t always think of it that way. Life happens...

The OJ Simpson murder trial. Pixar’s Toy Story. Mel Gibson’s Braveheart. What do they have in common? They launched during...

Last week, I spent a few days in New York. I was there to query agents for my next book,...

You know how it starts. You decide sometime in May that you’re going to read a novel or a memoir,...

I’ve been setting and forgetting resolutions my whole life. Like most people, I’ve had mixed results. Like the year I...

“Influencer” is the GenZ term for almost famous and it’s a ferociously competitive arena. The digital culture can’t seem to...

I don’t usually cover politics. I prefer to write about people and things that change the culture. Spring means commencement...

These days, the concept of the persona is very real. Personas offer building blocks toward becoming a more whole person–as...

Every year, I bury myself. Not literally. I burrow into consumer data and devour breaking research and corporate forecasts. I...