Blog | Patricia Martin

Blogging at the intersection of commerce and culture since 2005.

I’ve been setting and forgetting resolutions my whole life. Like most people, I’ve had mixed results. Like the year I...

“Influencer” is the GenZ term for almost famous and it’s a ferociously competitive arena. The digital culture can’t seem to...

Patterns fascinate me. Lately, everywhere you look people are touting the power of storytelling. More than a pattern, it’s a...

I don’t usually cover politics. I prefer to write about people and things that change the culture. Spring means commencement...

These days, the concept of the persona is very real. Personas offer building blocks toward becoming a more whole person–as...

Every year, I bury myself. Not literally. I burrow into consumer data and devour breaking research and corporate forecasts. I...

Since moving to the woods last year, I’ve picked up a mild obsession: Looking up words I can re-purpose to...

To make the most of everyday life in 2019, I want to focus on the nexus of work and wellbeing....

Wow, 2018 was a year of countless unforeseen changes. You too? Rising to each challenge proved to be wearing. I...