Author Archives: Patricia Martin

Cowbird: Making the Web Better for Humans

Three years ago, on the eve of unveiling his storytelling and photo-sharing platform, Jonathan Harris called his investors and gave back their $500K investment. Rather than caving into pressure to maximize profitability at the expense of the user experience, Harris stuck to his vision for Cowbird….full story at Huffington Post.  

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Trending: Millennials Still A Moving Target

The behaviors and preferences of Millennials fascinate us because they are the future. Lately, we’re paying close attention to what they adopt and shed to see more enduring trends to separate fad from frontier.Millennials appear to shed a channel or platform that becomes too intrusive, too commercial or just too...

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Best Stories from the Web

We spent most of February buried by snow storms. But it gave us plenty of time to read. Here’s our list of favorites articles from last month:  The Brain’s Inner Language
–Includes a round up of innovations in brain research, and paints a picture of how collaborative efforts will improve our...

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Future Brands: How to Communicate Brand Personality

I’m fascinated by the rising power of brand personality in marketing. What used to be a frill is fast becoming a must. Brand personality is escalating in importance with social technologies because just like the rest of us, brands are “always on.” Brands are being evaluated 24/7 in countless ways, across mass and...

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Facebook Fraud Video Tells All

I wish I had a dime for every client who wants their content to go viral. Scratch the surface of a so-called viral brand asset, and you’ll typically find a carefully integrated mix of paid, earned and owned media. Take the case of the VirtualBagel the supposed London bagel shop....

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Monthly Round Up of Good Articles

January blew by. Patricia was researching a new book. Donna tweaked a major report. Patric overhauled our website. Zach settled into new digs in Brooklyn. We caught our breath long enough to share our round up of interesting stories.  Researchers Predict that Facebook Will Die out Like a Disease 
A...

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