No matter where you work, chances are that you spend a lot of time in meetings. But are meetings a good use of time? Do they help us accomplish things, or distract us from getting real work done? We found this clever infographic from Fuze called, The Ugly Truth About...
Author Archives: Patricia Martin
Pocket Zones: How to Build Livable Megacities
The key to smarter cities will not be technology, but the existence of dense walkable zones made for easy living. The MIT Tech Review speculates that in the coming decades, much of the population growth will happen in cities. By 2050, some 75 percent of the world’s population is...
Cowbird: Making the Web Better for Humans
Three years ago, on the eve of unveiling his storytelling and photo-sharing platform, Jonathan Harris called his investors and gave back their $500K investment. Rather than caving into pressure to maximize profitability at the expense of the user experience, Harris stuck to his vision for Cowbird….full story at Huffington Post.
Smart Social Brands Keep it Real with Instagram
The best people I know are real. Never phony. Oh, they may strut and turn up the volume at times. But mainly, they’re reliably natural in the way they communicate. You can believe in them. In the same way, better brands know that keeping it real earns trust when it comes...
The Future of Voting–Millennials and Politics
Who will lead next? My team compiled this handy infographic that points the way. It’s the hand out for a non-partisan policy retreat I’ll be speaking at next month. Hard to see? Go here and download the PDF.
Trending: Millennials Still A Moving Target
The behaviors and preferences of Millennials fascinate us because they are the future. Lately, we’re paying close attention to what they adopt and shed to see more enduring trends to separate fad from frontier.Millennials appear to shed a channel or platform that becomes too intrusive, too commercial or just too...
Best Stories from the Web
We spent most of February buried by snow storms. But it gave us plenty of time to read. Here’s our list of favorites articles from last month: The Brain’s Inner Language –Includes a round up of innovations in brain research, and paints a picture of how collaborative efforts will improve our...
Future Brands: How to Communicate Brand Personality
I’m fascinated by the rising power of brand personality in marketing. What used to be a frill is fast becoming a must. Brand personality is escalating in importance with social technologies because just like the rest of us, brands are “always on.” Brands are being evaluated 24/7 in countless ways, across mass and...
Brand New and Sold Out: The Secrets to Shinola’s Success
In search of a deeper understanding of what makes the Shinola brand tick, I sought out a tour of its factory in Detroit. There, I spoke to the people behind the brand including Marketing Director Bridget Russo and Creative Director Daniel Caudill. This post is about my tour, where I...