Author Archives: Patricia Martin

The Superbowl’s Stage Keeps Football Lite

The entertainment slated for this Sunday’s Superbowl makes the total sponsorship package for brands a one-two-punch—sports AND entertainment. The plain truth is that, football could use a facelift, and acts like Katy Perry stand ready to deliver. It’s been a tough year for football in the popular culture. The New...

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Gift Ideas

One of the things I love about the holiday season is that we have all agreed that this is the season to be generous. But I’m also welcoming a shift away from the fierce consumerism of years past, toward a kinder, gentler season of giving. In that spirit, I have...

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Trending: The Revolution Will be Digitized–Change.org

“You can’t win with numbers in public advocacy. You win with stories.”   Ben Rattray, CEO of Change.org We’re watching Change.org rack up “victories every day” just as its slogan proclaims. The platform provides an easy, accessible way for citizens to post petitions that spur social change. The service has exploded,...

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