Author Archives: Patricia Martin

What I Read on My Summer Vacation

You know how it starts. You decide sometime in May that you’re going to read a novel or a memoir, and before you know it…poof! It’s August and you’ve read nothing on your list. This summer was different—deliciously so. Among my favorites: Flash Count Diary by Darcy Steinke Go Ahead...

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Jawline Busts Myth of GenZ Influencers

“Influencer” is the GenZ term for almost famous and it’s a ferociously competitive arena. The digital culture can’t seem to shake the metaphor of virality. And influencers, on the face of it, enjoy viral fame. We romance the idea that someone posts a video and wakes up famous. Maybe it’s...

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The Rising LGBTQ Tide and Millennial Voters

I don’t usually cover politics. I prefer to write about people and things that change the culture. Spring means commencement speeches, and often politicians pop up to give them, including Vice President Mike Pence. I love following college graduations because they offer a rare snap shot into what’s trending as...

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Envisioning a Way Forward—Trend Report 2019

Every year, I bury myself. Not literally. I burrow into consumer data and devour breaking research and corporate forecasts. I interview experts and focus group moderators. My desktop is a jumble of notes and Post-Its. But there’s a method to the madness. Tracking the tremors before they turn into trends...

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What a Dominatrix Can Teach You about Love

While researching the #MeToo phenomenon, I discovered Kasia Urbaniak, a former Dominatrix. She was once paid $64,000 for a 10-minute session, a handsome fee that went toward her college tuition. Today, she teaches women-empowerment classes in New York. Her classes sell out. Soon she’ll be taking her training online including...

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