Author Archives: Patricia Martin

Major Milestone–Turning 25

The OJ Simpson murder trial. Pixar’s Toy Story. Mel Gibson’s Braveheart.  What do they have in common? They launched during the winter of 1995. So did I. It was January 1995 when I opened the doors of my consulting practice. I had one client signed before I walked into my...

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Book News

Last week, I spent a few days in New York. I was there to query agents for my next book, which draws on an extensive research project I undertook to investigate how we develop our sense of identity in a digital culture, why it’s so different, and what it means...

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What I Read on My Summer Vacation

You know how it starts. You decide sometime in May that you’re going to read a novel or a memoir, and before you know it…poof! It’s August and you’ve read nothing on your list. This summer was different—deliciously so. Among my favorites: Flash Count Diary by Darcy Steinke Go Ahead...

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Jawline Busts Myth of GenZ Influencers

“Influencer” is the GenZ term for almost famous and it’s a ferociously competitive arena. The digital culture can’t seem to shake the metaphor of virality. And influencers, on the face of it, enjoy viral fame. We romance the idea that someone posts a video and wakes up famous. Maybe it’s...

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The Rising LGBTQ Tide and Millennial Voters

I don’t usually cover politics. I prefer to write about people and things that change the culture. Spring means commencement speeches, and often politicians pop up to give them, including Vice President Mike Pence. I love following college graduations because they offer a rare snap shot into what’s trending as...

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Envisioning a Way Forward—Trend Report 2019

Every year, I bury myself. Not literally. I burrow into consumer data and devour breaking research and corporate forecasts. I interview experts and focus group moderators. My desktop is a jumble of notes and Post-Its. But there’s a method to the madness. Tracking the tremors before they turn into trends...

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