To make the most of everyday life in 2019, I want to focus on the nexus of work and wellbeing. I’m talking about work/life integration, not work/life balance. Rather than seeking balance, which is nearly impossible for us mere mortals, I’d like to argue that it’s better to seek integration...
Author Archives: Donna Shultz
The Future of Market Research
For me, giving a keynote allows me to interact with two things I hold dear—people and ideas. When our work involves the things we love, it can give us that feeling of rapture that transcends everyday life. It’s a phenomenon Csíkszentmihályi called FLOW. Next month, I’ll address the Qualitative Research...
Musée des possibles
To fulfill their future destinies, cultural institutions will welcome playful experimentation with the public. Try to imagine an antidote to the contentious, head-shrinking town hall sessions discussing a public museum, park or library. It might look like this: Musée des possibles from missmoun on Vimeo.
Found Art: The Everyday You
I love the idea of this little app. Everyday simply reminds you to take a picture of yourself everyday. Its value may not seem obvious to the non-narcissists among you. For me, it helps me confront the real me…and forgive her. Our beloved colleague Patric King tipped us off about...
Research: Professors With Personal Tweets Get High Credibility Marks
Kirsten A. Johnson is a communications professor and among the digerati. She wrestled with whether her personal posts on Twitter, Facebook, and other social-networking Web sites make her less credible in the eyes of her students. An experiment with 120 students at Elizabethtown College proved that professors with personal Twitter...
How To Get Great Work: Make your Own Luck
Lately, I’ve been doing a lot of guest lecturing at colleges. Young creatives often ask how they can compete for the highest paying, coolest jobs. My answer is always the same: make your own luck. Keep doing ambitious work right now—paid or not. Get your ideas out there. Whether you...
Found Art: Convergence
Convergence from Todd Kappelt on Vimeo.
Three Trends Marketers Should Glean from SXSW Interactive
Everyone comes to SXSW with an agenda. Newbies typically come for the content—namely the panels and keynotes. Veterans come to network at parties. In my case, I’m a marketing geek who knows her limitations for small talk so I attend both. It’s a stimulating mix that helps me see what’s...
SXSW Update: Brands, Boots, Zappos and a Close Encounter with Happiness
When I left my office space overlooking the Chicago River to attend SXSW Interactive, all of a sudden I was hit with the desire to own a pair of cowboy boots. I had no idea my jones-ing would teach me a secret as to why SXSW is so important. And...