Patricia Martin is president of Chicago-based LitLamp Communications Group, the firm she founded in 1995. An author and consultant, Martin is one of the nation's foremost authorities on consumers and culture. She has worked with the Discovery Channel, Banknorth, the Art Institute of Chicago, Brooklyn Public Library, the Gene Siskel Film Center, the New York Philharmonic, Reading Is Fundamental, Inc., Sun Microsystems, Target and Unisys. She holds a master's degree (with honors) from University College, Dublin, and a bachelor's degree from Michigan State University.