Patricia Martin is the author of three books on consumer trends. Her most recent book, RenGen: Renaissance Generation explains why the rising creative age will dictate a new agenda for business, culture and consumer behavior.

Through her consulting work, Patricia has advised some of the world’s most respected brands–Discovery Communications, Dannon, Target, NASA, Unisys and the New York Philharmonic reach into the future. Her work has been featured in the New York TimesHarvard Business Review, USA Today and Advertising Age.

Earlier in her career, Patricia designed the blueprint for what is now the Gates Library Foundation, the first philanthropy of Bill Gates, who was quoted in the New York Times saying, “History will get right as my most important legacy.” She developed public-facing projects with Vinton Cerf, father of the Internet, and was on the team for Coca-Cola’s first cause-marketing campaign in partnership with Warner Brother’s Harry Potter and Reading is Fundamental.

Based in Chicago, Patricia writes for Huffington Post and the Culture Scout blog.