The Huffington Post, August 29, 2012
"Civic Marketing Trend: Mayors ARE the Brand"
The Huffington Post, February 16, 2012
"Cowbird: A New Cultural Force on the Internet"
The Huffington Post, November 18, 2011
"Changing the Culture of Student Debt"
See all of Patricia's articles at The Huffington Post
MENG Blend, September 20, 2012
"Choosing the Right Influencers to Adopt Your Idea"
MENG Blend, August 9, 2012
"Why Changing User Behaviors Can Save Your Brand"
MENG Blend, June 28, 2012
For the Marketing Essentialist, a Review of The Brand Strategy Toolkit"
MENG Blend, May 16, 2012
"Measuring the Impact of Social Media on Brand Performance"
MENG Blend, March 20, 2012
"Lessons from SXSW Interactive 2012"
MENG Blend, February 16, 2012
"A Little Less Brand, Please"
MENG Blend, November 1, 2011
"Avoiding the Kiss of Death Online. Hint: It's Not About Targeting"
MENG Blend, September 15, 2011
"The Future Path to Purchase - Life Without My Wallet"
MENG Blend, August 3, 2011
"Five Tips for Growing an Audience in a Maturing Digital Culture"
MENG Blend, June 22, 2011
"Cool Examples of Brands Taking Interactive Experience Offline"
MENG Blend, May 11, 2011
"Step Into My Sweat Lodge: A Deviant Approach to Selling Ideas"
MENG Blend, March 21, 2011
"Three Trends Marketers Should Glean from SXSW Interactive"
AdWeek, February 18, 2008
"Get Ready for the Renaissance -- How to create meaning for consumers and
thrive as civilization transforms itself"
Advertising Age, March 24, 2009
"Seven
Unthinkable Ideas From SXSW Interactive 2009 - Savvy Marketers, Pay
Attention to These Visions That Could Soon Be Trends"
Advertising Age, January 7, 2008
"Recognize the Power of the Cultural Consumer"
RenGen White Paper: "Where ideas come from: the truth about creativity," December 8, 2008.
The RenGen Manifesto featured on
ChangeThis, November 2007.
Graphic
depiction by Brandy Agerbeck of RenGen: Renaissance Generation - the
Rise of the Cultural Consumer and What It Means to Your Business
Click here for hi-res image
RenGen Brand Trinity -- download chart
Ren Gen Marketing Survey
"Are Marketing Directors Responding to the Rise of the Cultural Consumer?"
Survey of 1,400 Marketing Executives. Conducted by Patricia Martin.
