Ren Gen Marketing Survey
"Are Marketing Directors Responding to the Rise of the Cultural Consumer?"
Survey of 1,400 Marketing Executives. Conducted by Patricia Martin.
AdWeek, February 18, 2008
"Get Ready for the Renaissance -- How to create meaning for consumers and
thrive as civilization transforms itself"
Advertising Age, January 7, 2008
"Recognize the Power of the Cultural Consumer"
The RenGen Manifesto featured on ChangeThis, November 2007.
Graphic
depiction by Brandy Agerbeck of RenGen: Renaissance Generation - the
Rise of the Cultural Consumer and What It Means to Your Business
Click here for hi-res image
RenGen Brand Trinity -- download chart
